RAYMOND LEE

As Founder and Director of Emerge Consulting, Raymond has over 20 years of management consulting experience. Today, Emerge operates in Singapore, Beijing, Suzhou, Shanghai and Hong Kong.


Formerly an Associate Director in Ernst & Young Associates, Raymond was also part of the Strategy, Organisation and People Team in Arthur Andersen Business Consulting. Prior to his career as a consultant, Raymond has set up and overseen business development, operations and marketing of a trading company and its regional offices in Southeast Asia.


Raymond is passionate about customer experience, and is considered a thought leader in this field. He has authored the book, “From Oblivious to Obsessed” – the first book in Asia focused on Customer Loyalty in Asia. The book was published in Singapore in December 2016, and comprises research, best practices and success stories of our client organizations in the APAC region. In addition, Raymond is a sought-after speaker and business facilitator in the areas of Strategy, Customer Experience and Change Management.


In his free time, Raymond enjoys a good run wherever he is, and takes part in marathons all over the world.

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